Six months ago we switched our electricity supplier to "green" renewables. Actually, it's not guaranteed that the electricity we use is from renewable sources, but the amount of electricity we use from non-green sources will be duplicated from a renewable source, if you get me.
I'd been planning to make that switch for some time but inertia reigned, as usual - until the night a green energy salesman, a very nice young Sri Lankan student, came to our door. He could make the switch for me on the spot. I seized the opportunity. As a reward for switching, he offered me a free 12 month magazine subscription. All of the magazines on offer were available to me at work except for one - a children's magazine (that's all it said - "children's magazine"). I chose that one, thinking it would be good for Olle to start receiving his own reading material in the post.
The magazine turned out to be K-Zone and he loves it, truly loves it. He spends hours pouring over the ads for computer games and competitions. Now I have to participate in conversations like this one, had at 7.30am today:
O, after perusing magazine in silence for five minutes: "You know how Jay (boy at school) gets Happy Meals all the time?"
Me: "Yes." (Jay is the archetypal fat frequent McDs eater.)
O: "Well, he could be getting these with his Happy Meals" - turns magazine to display page showing brightly coloured objects that resemble mobile phones.
Me: "What are those? (Not waiting for answer...) Well, he'd only be getting a chance to win one of those. Say 500 kids enter the competition and there's one winner, how many kids enter and don't win anything?"
O: "499".
Me: "That's right, so 499 kids buy more Happy Meals and McDs makes more money - they're getting you to spend money just on the chance you'll win something".
This might make me sound the dour spoilsport, but I can assure you this conversation was conducted in cheerful tones. And last night while we were watching tv, he suddennly looked up from the mag and said [I'm paraphrasing, as I don't take in the exact details], "If I go to http://..., I could get an xbox for only $x". We reiterated the disappointing news that he won't be getting an xbox, a nintendo or a gamecube any time soon. (We're aiming to delay getting one until high school. I'm not hopeful of sticking to that resolution.)
But I can't blame his heightened ad-awareness all on K-Zone, as yesterday we spent a long time in the post office shop (with emphasis on the word "shop") and as soon as we came out, Olle had this to say:
"Mum, for only $32, you could get a picnic set with speakers".
"What would we do with a picnic set with speakers?"
"It would be great - we could take it to the beach with us for music and dancing".
It makes me realise anew how bombarded we all are with inducements to consume. I go through life with my adult scepticism turned on, screening the ads out to a very large extent. Olle has only opened up to all this since he was seven and a half and his naivete and optimism is remarkably resilient despite having such a lefty cynic as a mother. He reads the ads in every magazine and newspaper with intense interest. One day recently, with Urban Animal in front of him, he informed me with the air of someone imparting important information that if we bought X packets of X brand of cat food, we'd get a free scratch pole. I took a close look at the ad. It was for a pet shop in Roselands. I explained that Roselands is quite a long way from our home so that by the time we paid to travel there, we would have spent more than we'd save by getting a free scratch pole. Besides which, we (or our cats) don't need a scratch pole.
That's the main point, of course. We don't need this stuff. We're inundated with stuff and inundated with inducements to get more stuff, all of which is hyped to improve our lives but most of which quickly turns into junk and clutter.
The irony is that switching to green energy brought this extra vehicle for consumerism into our lives. I should have had the sense not to succumb to the "free offer" in the first place.
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