Looks like we're on the cusp of a don't-panic pandemic.
Some doctors are sending out a reminder to get real.
"Every three seconds a child dies," Dr Nils Daulaire of the Global health Council told a briefing sponsored by the National Press Foundation. "They die from pneumonia. They die from diarrhoea. They are dying from neonatal causes. They are dying from malaria.
"And yet we have all these terrific interventions that could save lives today."
If the richer nations contributed not much more money towards a basic public health infrastructure in the developing countries which coincidentally (or not) are the locus for bird flu, not only would millions of children's lives be saved but the avian pandemic itself could be considerably dampened down.
Hand-washing will probably also help.